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Branding that Sells |
by:
Maricon Williams |
Selling at a given perspective can be viewed as tedious and meticulous. If you include the overall process, that will make the subject a little complex.
Selling, according to a poem, is everyone’s business. Selling is knowing who’s your competition, market and what is important. It is knowing your service, idea, product and your market needs. It is knowing what are accepted and what are not. Selling is knowing how to treat and be treated. In a nutshell, selling is knowing – knowing the line of work of selling.
Successful brokers and agents are saying that when they have assimilated data successfully, chances are they are going to bag a purchase. Salesmen are saying that if they have already determined the needs, objectives and goals of the potential client, there is no need to sell, they will just come. Businessmen, on the other hand, are saying that if there is already a mutual feeling of trust and confidence it will be easier to sell.
One of the striking strategies in selling is by branding. Coke, Revlon, Adidas and the rest of the widely-popular brands became bearably popular by reason of branding. Branding, so to speak, is image building. It imbibes a certain stigma in connection to the thing it is associated with. Though the widely used kind of branding is done with products, branding can also be done to services like in legal services that a lawyer is offering. Also, it is applicable to persons especially celebrities and politicians. Branding is oftentimes widespread during the building up stage of a star and for politicians, in times of election.
Almost all large companies are using branding in order to solicit familiarity and brand retention. This is the reason why companies at the middle stratum are thinking that it involves large amount of money in order to make branding possible. This is not always the case. Branding can be made by using promotional materials like printed T-shirt, key, tags, mugs, pens, bags, CD holders, badge holders, calendars, clocks, caps, balloons and other promotional specialties. This is what we call image branding along with direct sales approach.
A brilliant selling investment need not be expensive. It just needs a dash of imagination, creativity and a slice of resources. The goal is to make the consumers think about the product to make him forget the rest of the products being marketed. Try this type of strategy and be the living witness of its impressive results!
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